The first 1,000 days of a baby molds his overall health in the long run.
Known to be the crucial period of development, it is vital in determining his mental, physical and emotional capabilities as he grows. This is also the time where body organs particularly the brain, biological systems including the digestive and immune systems, metabolic and cognitive organs, and body composition are developed.
With proper nutrition and appropriate products for the baby, particularly during this window period, there is strong prevention of critical illnesses that might occur in the future and other health conditions such as malnutrition and stunting.
According to UNICEF, at least 200 million children living in developing countries fail to meet their developmental potential. Risks like undernutrition, concomitant influences of infectious disease, environmental hazards, and societal and household violence, all contribute to this loss of the child’s full capacity and potential.
But taking care of the baby does not happen only when he comes out. The baby’s health is formed as early as conception period. Thus, it is equally important to take a look at the mother’s health during pregnancy.
The World Health Organization (WHO) cites that over 830 women, approximately die from preventable causes related to pregnancy and childbirth such as malnutrition and undernourishment. This can be addressed through the right diet which includes fiber, calcium, iron, protein, and folic acid. All these can help birth defects in the baby’s bone and brain while maintaining the mother’s health during and after pregnancy.
This has ignited Nutricia, the number 1 brand in Europe for children’s formula milk, to continue their commitment to bring high quality products for pregnant women, infants and children in line with local regulation.
Present in key Asian markets such as Singapore, Malaysia, China, Thailand, and Indonesia, as well as in Australia and New Zealand, the Europe-based company has been helping mothers through their extensive research in understanding their consumers’ needs for the past 120 years.
“Our mission statement is to stand every day by mothers,” says Dr. Udo Herz, Global Science Director of Nutricia said in an interview.
Nutricia has studied the Filipino consumer and it found out that there is a need to provide quality products that are not only practical but are effective as well.
“We want to start the journey with the Filipino consumers and medical community as well and we will be providing services and program with a long-term vision and commitment here in the Philippines,” Alexander Freri, Nutricia country manager said.
Aptamom, a ready-to-eat prenatal cereal bar which can replace a snack, provides pregnant mothers all the needed nutrients and vitamins for their daily nutrient’s consumption. Aptamom is packed with Folic, Vitamin D, and also Docosahexaenoic Acid which are usually not present in common food products for mothers. Its fruit ingredients are low in sugar and high in fiber, which highlights the importance and complex Gut Microbiota for the mother and baby’s immunity. Mothers can choose from Berry mix or Raisin and Chocolate variants according to their preferences.
“Aptamom is one of the best examples on how you can translate research and science into essential products. We provide a solution for pregnant women to have a healthy snack that has the key nutrients and vitamin during pregnancy,” Dr. Herz added.
This nutritious, convenient and delicious snack bar sums up the description of this prenatal cereal snack bar which is filled with cereal flakes, oats, coconut oil, soy lecithin, dried fruits, sugar, barley, and malt.
Aptamom is an offering of the Nutricia Early Life Nutrition line, a part of Danone Group specializing in food for babies and young children ranging from infant formula to specialized nutrition for pregnant mothers.